Vancouver, British Columbia – May 30, 2023 – Tru Earth has been honored as one of 25 trailblazing companies selected for Canadian Business’ 2023 Innovation Awards. Their earth-friendly suite of household cleaning products and commitment to preventing the creation of plastic containers led to Tru Earth being named “Best Green Consumer Product Innovator.” Launched in 2022, the awards celebrate companies that excel at innovation, push their industries forward and challenge the status quo.
“Innovating a cleaner way to clean in a way that is kinder to the planet reflects our commitment to equally prioritizing environmentalism, social good and financial success,” says Brad Liski, CEO and co-founder, Tru Earth. “We’re thrilled that Tru Earth is being recognized again for disrupting a sector that has seen little innovation in the last few decades.”
To determine this year’s winners, Canadian Business, supported by Brookfield Institute for Innovation + Entrepreneurship, analyzed data on businesses with Canadian headquarters that are leaders in their field and that prioritize sustainable, equitable and inclusive practices. Judges then selected 25 standout organizations that represent the best and brightest in their respective industries.
To learn more about the Canadian Business Innovation Awards and see the full list of winners, please visit https://canadianbusiness.com/ideas/cb-innovation-awards-2023-winners/.
About Tru Earth
Tru Earth, a household cleaning products organization, equally prioritizes environmentalism, capitalism and social good. Their 944% growth rate over four years affirms this strategy, and is bolstered by their expansion from Canada into the US and other regions.
At its core, the #TruEarthMovement consists of 1.2 million #TruChangeMakers in 78 countries helping to combat the billions of household plastic containers and other single-use plastics dumped in landfills and oceans each year. As part of its critical cause to make true lasting change that helps save the planet, the organization educates consumers on earth-friendly swaps and donates products to families in need around the world. To date, Tru Earth has donated more than 25 million loads of laundry with a guiding ethos that many small hinges can swing open the very big door on climate change.
For more information on joining the movement and our current battle to eradicate plastic, please visit , or connect with us on
Facebook: Tru Earth | Facebook
Instagram: Tru Earth (@truearthmovement)
Twitter: Tru Earth (@TruEarthLaundry) / Twitter
YouTube Tru Earth - YouTube
